You work directly with me.
No account managers, no junior staff, no offshore content team. The person who audits your site is the person who fixes it.
Andrew Bushnell
I run Forecite alone, on purpose. I run your audit, scope the plan, and do the implementation myself. That means I take on fewer clients, and each one gets the full depth of the methodology and tooling I've built.
It also means that when I tell you something will get done, you know exactly who's doing it.
The shift was visible before most businesses felt it.
About two years ago, the way people find businesses started changing: questions answered before anyone saw a list of links, ChatGPT citing sources most owners had never heard of, AI Overviews pulling from pages that had nothing to do with rankings. Around the same time, researchers at Princeton, Georgia Tech, and the Allen Institute for AI published the paper that helped explain why AI answer engines behave differently from search results.
I started auditing businesses to understand the pattern, and it was consistent across industries: companies that had invested in SEO for years were invisible to these platforms, while competitors with weaker sites were getting cited because they had the right signals in the right places. The problem was measurable and fixable, and almost nobody was doing the work. Forecite exists so a business owner doesn't have to learn what schema markup is. Someone should just measure it, explain what matters, and do the fixes.
Fast where AI helps. Careful where it counts.
I use AI heavily in production. It's why the audit is affordable and the work moves quickly. But nothing ships without human editing, and nothing goes on your site that I wouldn't defend line by line.
The industry is filling up with agencies selling generated content at scale. That approach burns the exact trust signals AI platforms check for. I'd rather do less, better, for fewer clients.
Start with the audit.
Free, specific to your business, and you'll see exactly how AI search sees you today.
Get your free audit →